Apple has 12 days to line up HBO and Showtime for its streaming TV debut
With two weeks until its big service-focused press event, Apple and TV networks may still be at odds.
Apple is reportedly racing the clock to get HBO, Showtime, Starz, and other video providers on board with its streaming TV plans, which the company plans to announce on March 25. Sources tell Bloomberg that at least a couple of those deals should fall into place by Friday, but not without concessions, as Apple and the networks have clashed over marketing, promotion, and user experience issues. Bloomberg also notes that Apple’s first batch of new original movies and TV shows won’t arrive until later this year, perhaps putting more pressure on Apple to bring in video from outside networks.