Managing Gen Z: Fast Company’s 142-point guide for leaders

What you need to hear about Gen Z—from Gen Zers and the people who’ve done the work to understand them deeply.

Report Overview

Fast Company asked more than 100 people—mostly members of Gen Z but also companies that have shown a facility for connecting with this cohort and researchers who have studied them—to share with us what they know about Gen Z that they don’t believe is widely understood, how to lead this generation as they enter the workforce, and how to speak to them as a marketer looking to reach the next generation of customers. You will hear directly from the best respondents, with their most thoughtful answers to your questions. Along the way, the experts we’ve curated here deliver scores of concrete ideas and frameworks for managing and selling to Gen Z.

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