Gen Z workers don’t love their jobs—so, they’re changing work culture

Gen Zers are quitting traditional corporate cultures. If companies want to woo and retain young talent, Gen Z-led companies reveal how to inspire, motivate, and reward Gen Z employees.

When Charlie Durbin took a job in investment banking after graduating from Princeton in 2019, it felt more like something he was expected to do than what he wanted to do. With his economics degree, and his history playing on Princeton’s lacrosse team, Durbin couldn’t have been more of a dream target for a global firm focused on strategic merger and acquisition deals. He was happy to have the job, but M&A work wasn’t exactly his passion; he’d been a member of the Princeton Entrepreneurship Council and became interested in crypto in 2017. Soon his reticence proved prescient. The hours were crushing due to what he calls “a massive culture of face time.” No one felt they could leave work in case anyone more senior needed anything.

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