Who is influencer Amaury Guichon? Meet the ‘Chocolate guy’
AMAURY Guichon is a world renowned chocolatier and pastry chef, as well as being a famous face on TV and social media.
Here’s everything you need to know about the real-life Willy Wonka, who’s better known as the ‘Chocolate Guy’.
Who is influencer Amaury Guichon?
Amaury Guichon, born on March 15, 1991, is a French-Swiss pastry chef and chocolatier.
He began his culinary training aged just 14 at École Hôtelière Savoie Leman in Thonon-les-Bains, France.
He went on to work as an executive pastry chef at the Hugo & Victor patisserie and chocolate shop in Paris, as well as teaching at culinary schools worldwide.
Renowned for his exquisite pastry designs and chocolate sculptures — ranging from an edible chess board to an incredibly detailed full-sized motorcycle — he’s earned widespread respect and admiration throughout the culinary world.
The chef began posting videos on social media platforms in 2016, and now has a massive online following — boasting over 16.5million subscribers on YouTube and 24million followers on TikTok.
Amaury hosted the Netflix reality series School of Chocolate (2021), and has also been a judge on Australia’s Dessert Masters since 2023.
In 2019, he co-founded the Pastry Academy with Belgian chef Michel Ernots in Las Vegas, which focuses on teaching an intensive three-month program to passionate people and new soon-to-be chefs.
The TikTok of the chef constructing an almost life-sized giraffe out of chocolate became the most viewed video on the platform of 2022 in the US, amassing no less than 308.9million views that year alone.
In 2021, Amaury told Pastry Arts Magazine: “I adore the fact that creativity in pastry is not restricted by rules.
“You can set free your imagination and develop amazing work inspired by a flavour, an ingredient or an idea.”
He added: “You just need to take a look at my work to understand that I borrow and adapt an incredible amount of techniques from many different fields.”
Why is he known as the ‘Chocolate Guy’?
Amaury’s moniker is rather unimaginative but entirely fitting — he’s known as the ‘Chocolate Guy’.
This stems from his extraordinary talent and dedication to the art of chocolate-making.
His intricate and realistic chocolate creations have captivated audiences around the globe and earned him the nickname, which has stuck.
How many followers does he have on Instagram and what sort of content does he produce?
As of August 2024, Amaury has 16.1million followers on Instagram.
His account is a treasure trove of his culinary creations, showcasing his impressive skills in pastry-making and chocolate artistry.
The content he posts on the platform mainly consists of the following:
- Chocolate sculptures — Intricate, life-like creations, such as animals, buildings and objects crafted from chocolate.
- Pastry designs — Beautiful and elaborate desserts, including cakes, pastries and confections.
- Behind-the-scenes — Glimpses into the chef’s creative process, showcasing his techniques and attention to detail.
- Recipes — He sometimes shares his own recipes and tutorials, allowing his fans to recreate his stunning desserts themselves.