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In 2016, an entrepreneur invested $2,000 in a pet-hair lint roller; years later, his Amazon business generates $10 million

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Kyle Binder, founder of PetLovers, started his e-commerce business with $2,000, a student grant and a single Amazon listing for a lint roller. The business evolved into an international pet hair removal brand that generated $10 million a year in revenue. Binder explains in a How I AI episode how he uses artificial intelligence, automation and data to run the company’s operations. He talks about PetLovers Cortex, its own AI system based on LLMs, and tools like ChatGPT, ClickUp, Odoo and the Amazon Seller SP-API. The conversation also covers sustainable systems, inventory, analytics, workflow, hiring and business strategy.

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