“We call it a return on life,” says Matthew Upchurch, CEO of Virtuoso, a network of 9,000 advisers selling billions of dollars worth of travel to clients each year. “What’s the point in having children and never seeing them?” he says. Virtuoso is even in the process of trademarking the phrase “Journey to Global Citizenship.” Upchurch explains: “We already know the power of family vacations to bond us.
