The best bedding startups for mattresses, blankets, sheets, pillows, and more

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• Startups have taken the world of bedding by storm with high-quality, affordable linens and sleep accessories that are sold directly to shoppers online.
• We've tried sheets, mattresses, pillows, blankets, towels, and more from the most popular bedding startups to find the best places you can shop.
• We love Leesa's mattresses and other bedding, Brooklinen's amazing sheets and towels, Crane & Canopy's fun use of colors and patterns, Boll & Branch's focus on organic materials, Parachute's cozy bedding and robes, and Brooklyn Bedding's affordably priced selection of mattresses and linens.

If there's a testament to the sheer amount of time that we spend in bed, it is surely the boom of bedding startups. Every single element of your sweet, sweet repose can now be purchased online. Whether you need a bed frame, a mattress, or a set of sheets, you need only turn to one of the many bedding startups that left dreamworld and entered reality in the past few years.

Of course, not all bedding startups are created equal. Whereas some specialize exclusively in linens, others are more interested in outfitting your entire bedroom. Whereas some cater to the bargain hunters of the world, others help you believe that royalty isn't so unachievable after all — not if you have satiny tencel sheets to call your own.

All of our favorite bedding startups have a few things in common. First and foremost, we've found that their products are extremely comfortable, which makes for a delightful night's rest. Whether it's a mattress, a pillow, or a flat sheet, the products from the most popular online bedding startups are cozy enough that you may never want to go to a brick and mortar store again.

We've also been impressed by the durability of many of these products. While you should still replace your mattress every 10 years or so, some of these mattresses are so comfortable that you'll most likely just replace them with the upgraded version.

Finally, we're in love with many of these startups thanks to their affordable price points. You don't have to visit luxury linen stores anymore in order to get some of the best sheets on the market — just stay on your couch, or in bed, as it were, and peruse the wide range of products available on some of our favorite bedding sites.

No matter which of the following bedding startups you decide to choose for your next shopping spree, we're sure you won't be disappointed.

Here are the best bedding startups to shop at online: 

• Best bedding startup for mattresses: Leesa
• Best bedding startup for linens: Brooklinen
• Best bedding startup for fun sheets: Crane & Canopy
• Best organic bedding startup: Boll & Branch 
• Best bedding startup with the coziest offerings: Parachute
• Best budget-friendly bedding startup: Brooklyn Bedding

Read on in the slides below to check out our top picks.

The best bedding startup for mattresses

Why you'll love it: Leesa is one of the most comprehensive bedding startups on the market, and its mattresses and blankets are perhaps the most comfortable we've tried.

Serving as a veritable one-stop shop for all your bedding needs is Leesa, otherwise known as the supplier of all my z's and dreams. The brand started off with its beds-in-boxes, but has quickly expanded its lineup to include a wide range of offerings, including pillow, sheets, blankets, and yes, even adjustable bed frames.

The Leesa mattress is easily my favorite mattress of all time. Not only is it remarkably attractive, what with its grey and white upholstered pattern, but it's almost too comfortable — really, it's difficult to convince yourself to get out of bed in the morning.

Leesa recently re-engineered its trademark mattress, and somehow made it even better with the addition of its new LSA200 foam layer, which adds additional pressure relief and is incredibly responsive to your body's needs. 

I'm also a huge fan of Leesa's blanket, which is made from the same material as its mattress' upholstered cover. The polyester blend fabric is made of 70% polyester, 17% viscose, and 13% nylon. It's finished with an elegant whipstitch edging, comprised of 100% mercerized Egyptian cotton.

Cozy enough for the winter as an extra blanket and breathable enough for the summer as the only thing on your bed, this blanket has been my go-to piece of bedding since it first made its way into my life.

If you're looking for a bed base, Leesa can help with its whisper-quiet adjustable bed frame. Though it doesn't have as many technical bells and whistles as other more expensive models, it's one of the most affordable bases around, which makes it all the more attractive. The pillows are also amazing.

Pros: All-encompassing product selection, affordable pieces, great quality, great comfort

Cons: None to really speak of

Shop all Leesa bedding

Read our reviews of the mattress, the hybrid pillow, the blanket, and the bed base

The best bedding startup for all your linens

Why you'll love it: Brooklinen has become synonymous with the best linens around, and that’s exactly why you need this brand in your life.

It’s difficult to realize just how significant a difference a great set of sheets can make in your life until you’ve met a great set of sheets. And here to make all the requisite introductions is Brooklinen.

Undoubtedly my favorite place to buy sheets, Brooklinen was launched on Kickstarter in April 2014 by husband-and-wife team Vicki and Rich Fulop, and since then, has made a name for itself based on its high-quality sheets and other bedding products, and most importantly. Unlike other luxury bedding companies that will make you lose sleep over the high prices, Brooklinen is surprisingly affordable.

The brand offers sheets in two options: There’s the Classic sheets, made of Brooklinen’s signature long-staple cotton percale, and then the Luxe sheets, which are quite the indulgence. These silky, 480-thread-count cotton sateen sheets boast a rich finish and are some of the most comfortable sheets I’ve slept in.

Brooklinen also boasts an awesome lineup of comforters in both natural down and down alternative. I’m a big fan of the lightweight versions, which are perfect for warmer climates.

Blankets and pillows also abound at this bedding startup, but it’s worth mentioning that beyond the bedroom, Brooklinen can also take care of your bathroom. Its towels come in super-plus, mid-plush, and hammam varieties, and all are worth checking out.

Pros: High-quality sheets in a wide range of styles, great prints, reasonable price point

Cons: If Brooklinen offered even more by way of bedding, we’d buy it all

Shop all Brooklinen bedding

Read our review of the sheets and towels

The best bedding startup for fun colors and patterns

Why you'll love it: If you’re looking to dress up your bedroom, check out Crane & Canopy and its impressive array of beautiful duvet covers, sheets, and other bedding.

Variety, thy name is Crane & Canopy. This online bedding startup has one of the most extensive collections of comforter sets, sheets, and duvet covers I’ve seen, and each seems to be more attractive than the last. Whether you maintain a traditional decor in your home or a more modern take on accessories, Crane & Canopy has something for you.

We’re huge fans of the Nova duvet cover, which will set you back somewhere between $139 and $179. The cover makes it seem as though you’ve spent hours making your bed even though you spent five minutes. Thanks to its strategically placed color blocking and piping, this duvet cover practically screams luxury, even though it requires very little effort on your end.

This particular duvet cover is available in no fewer than 40 prints and colors, so there’s certainly something for anyone and everyone.

Also available from Crane & Canopy are some seriously comfortable sheet sets. The 400-count sheets are woven from premium extra-long staple cotton, which makes for a sateen-like finish. While the sheets are available in classic, solid colors, Crane & Canopy also has a number of more creative offerings for the pattern-loving among us.

Quilts, pillows, comforters, and mattress pads are also available from this bedding startup, so if you want your entire bedding ensemble to match, you’ve come to the right place.

Pros: Great patterns and prints, wide selection of offerings, sleek aesthetic, affordable price point

Cons: You may be overwhelmed by the sheer volume of optionality Crane & Canopy offers

Shop all Crane & Canopy bedding

Read our review of the duvet cover