Email Marketing – The Growing Internet Penetration and Increasing Number of Smartphone Users

The global email marketing market is fragmented. There is intense competition in the market between players such as Microsoft Corp., IBM, Zoho Corp., Responsys Inc., and Epsilon. These companies collectively accounted for 44% of the market in 2016, states Transparency Market Research (TMR) in its new report. The competition is mainly between established players, who are providing […]

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