Slots on DD Free Dish to be e-auctioned to private channels

The Prasar Bharati Board has given approval for e-auctioning of slots on the public broadcaster's satellite network DD Free Dish to private channels from February under a revised policy.

Doordarshan will conduct the 38th online e-auction for filling up of vacant slots of DD Free Dish DTH Platform from February 11, a statement said.

Satellite channels licensed by the Ministry of Information and Broadcasting will be allowed to participate in the e-auction.

DD Free Dish will be resuming e-auctions to allocate DTH slots based on a revised policy, Prasar Bharati CEO Shashi Shekhar Vempati said.

E-auctions will be based on a differential pricing to be determined by the genre or language of channels, he said.

Another highlight of the revised policy is that e-auctions will be held on an annual basis for all vacant unreserved slots to ensure a stable bouquet of channels, Vempati said.

In order to lower the entry barrier for genres or languages that are currently under represented on DD Free ...