​Arsenal's shirt sponsorship deal hits the spot with fans

Arsenal's shirt sponsorship deal with Emirates is the most recognised in the Premier League among fans, according to a Europe-wide study by market research company Statista, reports, www.sportspromedia.com/.

The North London club's partnership with the Dubai-based airline, which is reportedly worth UK40 million (US$56 million) annually, generated 78 per cent awareness among the 3,000 fans who took part in the study.