Creating the Next Big Startup Takes More Than Passion

Every aspiring entrepreneur I know is convinced that his or her idea could be the next big startup, blossoming into a billion dollar unicorn. Yet I find that only a few are able to put their passion aside for a moment, and compare their solution to the attributes that really attract a large market of new customers. Investors, on the other hand, make it their business to look for these attributes.

For example, it’s always smart to start by making your entrance into a hot sector. According to Inc data analysis from industry ...