Camper Paseo de Gracia / Kengo Kuma & Associates

We were interested in the idea of displaying each item separately, with their own space, bringing more attention to the products. For that we thought on a niche system composed by roof tile-like ceramic elements. Both Japan and Spain have a long tradition of the use of this architectural element but crafted in very different ways: roof tiles in Japan are glazed and shiny while those in the Mediterranean are left with the material naked, exposing its texture. This difference was of great interest to us and this project was a good chance to explore on this.