Rolex: Why the Mystique?

Hans Wilsdorf, the co-founder of Rolex, had a motto he lived by: “Produce nothing but beautiful work.” And quality was no less a concern of his than beauty, for on every Rolex watch to this day is inscribed the iconic Rolex durability guarantee: “PERPETUAL.” What gives the very name “Rolex” such an indescribable mystique today? [...]

The post Rolex: Why the Mystique? appeared first on Jewellery & Watch Magazine | Jewellery news, jewellery fashion and trends, jewellery designer reviews, jewellery education, opinions | Wrist watch reviews - Jewellery Monthly.