Your math about buying an electric car is probably wrong
Consumers consistently overestimate the cost and underestimate the benefits of buying an electric car.
The telephone should have been an instant hit. It revolutionized human communication overnight, and yet it took decades to catch on. AT&T president Theodore Vail blamed meager sales on public ignorance. No one knew how to use the phone, he said. Salesmen needed to tell “the new subscriber what to do with his telephone . . . and to make him ashamed to consider such a thing as ever again doing without it.” Salesmen who once sold the phone as a high-tech tool for businesses began to market it as a way for consumers to chat with friends and family. Only then did it really take off.