The Importance of Backlinks in SEO – What You Need to Know

Everybody wants their website to rank on the first page of search results, just like everybody wants a front row seat at the Super Bowl. But the reality is, not everyone can afford to cheer on their team in person, and search engines can accommodate only a limited number of websites on the first page. It is possible, however, to give your site every possible advantage to get the search engine results pages (SERPs) in your favor and - at the very least - improve your conversion rates. Because the smart use of backlinks is a key metric to a ...