A Dot-Com Era Survivor Is Back With Minted, A $700M Stationery Startup For The Instagram Generation

O n a morning half-choked by smoke from the nearby California wildfires, Mariam Naficy, the CEO of Minted, unlocks the heart of her growing design empire. And is it ever dull.

Absent are the bold printed pillows and the bookshelves made from reclaimed scaffolding found elsewhere in Minted’s San …