A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform
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Loop will send you name-brand products, like Tide detergent, Crest toothpaste, or Häagen Dazs ice cream. When you’re done, you ship the empty container back, where it gets cleaned and reused for the next customer.
In the not-too-distant future–as soon as this spring, if you live in or near New York City or Paris–you’ll be able to buy ice cream or shampoo in a reusable container. When you’re done eating a tub of Haagen-Dazs, you’ll toss the sleek stainless steel package in your personal reuse bin instead of your trash can. Then it will be picked up for delivery back to a cleaning and sterilization facility so that it can be refilled with more ice cream for another customer.