Here's how global tech giants are tackling 'fake news' ahead of elections in the world's largest democracy
- Google announced its plans to launch an "Advertising Transparency Report" and a "Political Ads Library" ahead of the general elections in India.
- Facebook and Twitter have have also assured that they'll be putting an online library of election advertisements in place for public access.
- The action doesn't just concern political ads on Google, Twitter or Facebook; it's also about Instagram, YouTube, and any other platform that uses AdSense or AdWords for ad revenue.
While India is preparing for its general elections, the whole world is still recovering from Cambridge Analytica — not to mention being rocked by scandals involving other tech giants.
Bearing in mind that it wasn't too long ago that the Indian government was considering blocking social media apps all together to hedge against unrest for the duration of the elections, Google and Facebook are taking great pains to ensure everything is above board.
The search giant, Google, just announced that it will be launching its own "Advertising Transparency Report" and a "Political Ads Library" in India, both of which will aim to provide comprehensive information about who is purchasing election ads on Google's platforms and how much money is being spent.
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