How To Do Effective Storytelling In Your Social Media Marketing

Do you remember the last time you were swayed to buy a product or avail of a service online purely because of that killer description and its many promises?

Me neither…

But I do recall an instance when I partook of a particular brand challenge because of the compelling story it fed me about self-empowerment. And there’s also this one toothpaste brand that has cemented itself in my memory because of a one-minute YouTube ad that told a story about an LGBT couple.

From what I said (or wrote) just now, it’s easy to see what swayed me to react or remember their ...