For a long time, the prevailing rules of a relationship have revolved around norms dictated by society especially when it comes to gender roles. Today, the paradigm of love is being redefined. Modern couples are choosing roles that fit their unique relationship - each bringing their individual strength to the table with a focus on true partnership. It is evolving to be a kind of love that forms the most honest union of two individuals - as equals.Revelling in this modern discourse of love, Platinum Days of Love has rolled out a powerful new campaign that celebrates couples who strive to be equal partners in every way. Where couples stop looking at ambitions, dreams, expectations and responsibilities as his or hers, instead they make decisions based on what is truly apt for that instance in life.Conceptualised and developed by Denstu Webchutney, the campaign features a set of films that endearingly mirrors this modern rendition of relationships. From equally splitting the rent of a new
