Walmart launches home brand, MoDRN

Walmart Inc. announced Friday that it has launched a home brand, MoDRN, on its e-commerce site. Over the past year, the retail giant says it has seen a 35% increase in the number of visits to its home goods page, with customers spending more time on that site. The new collection includes 650 items fashioned in Retro Glam, Refined Industrial and Scandinavian Minimal styles. Sofas range in price from $700 to $899, beds from $599 to $649 and $20 to $60 to barware. Walmart shares have slipped 3.3% over the past year while the Dow Jones Industrial Average has gained nearly 5% during the period.

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