P&G joins National Geographic in star-studded docu-series on poverty, inequality and sustainability
Procter & Gamble Co. is backing a six-episode, celebrity-packed documentary series from National Geographic, airing this fall, that explores issues of extreme poverty, inequality and sustainable development.
The "Activate" series and broader content partnership will cover 172 countries and 43 languages, and feature appearances by celebrities such as Hugh Jackman, Usher, Pharrell Williams, Gayle King, Uzo Aduba and Rachel Brosnahan. It's co-produced by advocacy group Global Citizen and production studio RadicalMedia.
Spending wasn't disclosed.