People are turning themselves into human versions of Bratz dolls using makeup, and the resemblance is uncanny

• The "Bratz Challenge" is the latest beauty craze to takeover Instagram.
• To participate, people are using makeup, clothing, and accessories to mimic the appearance of Bratz dolls, a popular toy from the early 2000s.
• So far, thousands of makeup artists and influencers have taken part in the challenge.
• Many of those involved have found inspiration in the Instagram doll community, where artists such as Martin Cantos, Dollease, and Monsterlool reimagine the vintage toys with new makeup and modern clothes.

A wave of nostalgia is hitting the beauty industry.

Over the past few weeks, thousands of makeup artists, influencers, and other Instagram users have taken part in the "Bratz Challenge."  Those who have participated used makeup, clothing, and accessories to turn themselves into human versions of Bratz dolls, a popular toy from the early 2000s.

To find inspiration for their looks, many are turning to a niche doll community on Instagram. On their respective pages, users like Martin Cantos, Dollease, and Monsterlool regularly reimagine the vintage toys by digitally and physically altering the dolls' makeup and clothing.

We reached out to some of the people who have taken part in the challenge. See their stunning recreations below.

Many artists, like Trevani Brooks, used neon makeup to match the style of Bratz dolls.

Instagram user @katkarmalust took things a step further by mirroring the bright clothes, accessories, and facial expressions of the dolls.

The professional makeup artist found inspiration in a doll designed by Martin Cantos, a visual artist who has more than 52,000 followers on Instagram. On his page, he reimagines classic Bratz dolls by digitally altering their makeup and clothes.

Cantos also designed the doll that makeup artist Alishba Angel Alim used as inspiration for her look.

On Instagram as @alishbaalim, the makeup artist recreated this doll perfectly, right down to her flame-inspired eye makeup and bold black lipstick.

Some makeup artists, such as @cherries__9, used their skills to create the illusion of cartoon features.

Upon first glance, it appears as though the makeup artist in this photo — who goes by @cherries__9 on Instagram — has her eyes open. But in reality, her eyes are actually shut.

Using makeup, the artist was able to create the illusion of larger, doll-like eyes and mimic the features of the Bratz doll more closely.