Film shows Kerala's signature assets, promotes it as global tourism destination

Kerala Tourism has launched a three-minute film showcasing the state's spectacular assets serene backwaters, tranquil beaches, traditional houseboats, exotic wildlife, relaxing hill stations and Theyyam artistes to woo foreign tourists to its shores.

The film, "Human by nature", is part of a marketing blitzkrieg to refurbish Kerala's tourism appeal, which escaped the fury of the devastating floods last year.

Kerala Tourism said the campaign, unveiled on February 18 by famed classical danseuse and actress Shobana, also celebrates the local people as heroes; it draws from "warm, authentic human stories" that travellers rummage through for a liberating experience.

The film offers a snapshot of the state through its catamarans, magical festivals and scrumptious cuisines.

Shot in enchanting locations like Kumarakom, Alappuzha, Arthungal, Chellanam, Fort Kochi, Munambam, Wayanad, Kannur and Thaliparambu, there is a surreal feel to the film that is both real and fantastical for tourists, ..