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2019

How to get seniors on board with sustainability

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People 65 and older are most likely to say environmental laws aren’t worth the cost or effort. How can we fix that? A healthy dose of nostalgia.

We are so accustomed to thinking of climate change as a partisan wedge issue that it’s easy to overlook another dividing line: age. Young Republicans are rapidly breaking from older generations on climate change and energy issues. Conservative baby boomers and their elders are the last supporters of increased offshore drilling for fossil fuels, Pew Research found, and as conservative millennials increasingly indicate concern over the effects of climate change, people aged 65 and older are most likely to say environmental laws aren’t worth the cost or effort.

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