Samsung confident of regaining top spot in volume terms in India

Tech giant Samsung is confident of regaining its leadership position in volume terms in the hyper-competitive Indian smartphone market this year on the back of new products like the recently launched India-first 'M' series.

Samsung Electronics President and CEO (IT & Mobile Communications Division) D J Koh said the company has been the market leader in terms of revenue in the October-December quarter as well as the entire 2018 calendar year.

"They (Xiaomi) are number one in terms of shipment, but in terms of revenue Samsung is dominant number one in Indian market not only in fourth quarter of last year but full 2018, Samsung was number one. But in terms of number of devices, I want to bring back my position in volume terms," he told reporters here.

Koh noted that Samsung is heavily invested in the Indian market with its largest mobile manufacturing facility and experience centre located in the country.

"We are not relaxed, we will keep going... we have our own long-term roadmap...