As I have said before, I am not a big fan of these tzedaka "matching" campaigns that are so popular right now. I think they are largely a low-level scam designed to pressure/encourage people to give when they might otherwise not, to take advantage of the matching donations (which are likely fake or to be given anyway) - though I am confident that there are some organizations that are running real matching campaigns as well.
Despite my misgivings, these matching campaigns are super popular right now and the calls, emails and online posts for donations to this ...
