Aurus and Nobe: Reinventing the Post-Soviet Automotive Business

Nobe’s stand at the 2019 Geneva Motor Show has no turntable, no lights, no lounge, and no stacks of sales brochures or thumb drives. It’s not even really a stand so much as an expanse of carpet in front of a ceiling support, located in the shadow of the brightly lit Aurus stand.  The sole car...

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