Exclusive: Pete Buttigieg debuts a radical new approach to campaign branding
Mayor Pete officially announced his candidacy with a sporty new logo and design toolkit that supporters can download to “use however they want.”
On Sunday, Pete Buttigieg formally announced his candidacy in South Bend, Indiana, where he has served as mayor for eight years. Just a few months ago, few people had heard of Buttigieg and fewer still could pronounce it. (His campaign encourages people to pronounce it “Boot Edge Edge”.) But he caught many people’s attention at a CNN Town Hall in March, standing out in the crowded field of Democratic hopefuls as the youngest candidate at 37, who also happens to be openly gay, a vet who fought in Afghanistan, and a progressive who has won support in a conservative Rust Belt state. He’s since seen surge of interest over the past six weeks. A poll on Friday placed him third among voters in Iowa and New Hampshire, after Bernie Sanders and Joe Biden.