Young TV viewers turn to antennae to escape cable’s insane prices
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Survey says 31% of U.S. households now use an antenna, with 45% adoption among 25- to 34-year-olds.
While it’s no secret that antenna use is on the rise in the age of cord cutting, a new survey by the Consumer Technology Association (CTA) includes a surprising detail about just who is turning to this decades-old way to watch free TV. Last year, 31% of U.S. households had an antenna hooked up to at least one television, up from 28% in 2015, but among 25- to 34-year-olds, antenna adoption was even higher than average, at 45%.