Superdrug’s BOGOF offer is actually more expensive than the original

Superdrug have reportedly been caught out by an eagle-eyed shopper who claims a BOGOF ‘promotion’ was more than double the price of the original.

A video shows the store selling a face mask at a ‘buy one get one free’ price of £14.95.

But Katie Smethurst reveals a ticket underneath for the single product which is £7.29.

That means customers paying for two individual items would hand over £14.58 – 37p cheaper than the supposed promotion.

Katie, 20, from Scunthorpe. North Lincolnshire, captioned her video: ‘Not really buy one get one free though is it?’

The pricing blunder was on NIP+FAB Dragons Blood Fix Jelly Mask 210ml, the only size the product is sold in, on sale in Superdrug’s store in Scunthorpe High Street.

Katie, a health care assistant, added: ‘Gotta love them ‘bargains’.’

Other disgruntled shoppers reacted to her video by making their own claims about Superdrug promotions.

Lucy-Jayne Gilbody said: ‘I think you need to make the instore advertising of offers better.

‘The tags on the shelf for some self-tan products states ‘buy one get one 1/2 price’ what you don’t find out until you get to the till is that is has to be the same brand!’

Claire Crooks said: ‘Yet again you advertise a free gift with the Revolution make up, spend £15 and get a free gift worth £15 and guess what you have none left again!

‘And when I ask, the same answer from most branches is “oh they don’t send many!”.’