10 tips to create microsites that sell more
The following text is an excerpt from the book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World, by Robert W. Bly. Ask for it to Mexico through Amazon.
Here are ten suggestions to improve the content of your microsite so that you can increase conversion rates:
1. Build your credibility from before
People have always distrusted advertising , and with the proliferation of spam and dishonest operators, they are even more skeptical of what they read online. So the copy of your microsite must immediately get rid of that ...