is it madoan or mad-1?

Madone

Just wondering about this one really. I can't seem to understand how this is pronounced.
It could be either:

ma-doné
madoan
mad 1

and so on.

So which one is it?

also after the domane i think trek's next road bike should be called the mundane, it kinda follows the current naming recepie there somehow and it also reflects the level of innovation and dedication of the company.