Prince Harry and Meghan Markle have stopped following Kate Middleton and Prince William on Instagram — but not for the reason you might think.
As there have been rumors of the two couples feuding since Harry and Markle wed in 2018, it would be easy to assume the social media move was a personal choice.
However, the reason behind the unfollowing actually makes a lot of sense.
Harry and Markle's account followed William and Middleton's account, @kensingtonroyal, as well as Harry's cousin, @princesseugenie, when they started their account in April.
Now, however, they follow only 16 other accounts — all of which are charities.
The couple explained their decision in a post published on Wednesday.
"Each month we will honour this same concept and change the accounts we solely follow based on a different theme or cause. Please go to our homepage and click 'following' to see each of the select accounts and find out more about their work," the post reads.
They also explained that since May is mental health awareness month in the US, they want to "shine a light on several Instagram accounts that promote mental well-being, mental fitness, body positivity, self-care, and the importance of human connection."
It's a fitting decision for the pair, who have made it a priority to work with mental health organisations in the past. Prince Harry is even teaming up with Oprah on a mental health documentary series for Apple, which he will co-produce with the television star.
The couple now follows a series of high-profile organisations, including "The Good Place" star Jameela Jamil's body-positivity account @i_weigh, a "movement for us to feel valuable and see how amazing we are beyond the flesh on our bones."
The star has previously slammed celebrities, including the Khloe Kardashian and Cardi B, for promoting 'laxative nonsense detox tea' to their young followers.
There's no doubt about the fact that Harry and Markle's message will reach a lot of people. Their account broke a Guinness World Record after reaching one million followers just six hours after they published their first post in April.
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