Apple results: The numbers that matter
iPhones don’t matter as much anymore. People are buying less hardware, want the products they use to last longer and are more prepared to invest in access rather than ownership. Those are the main takeaways from Apple’s fiscal call on Tuesday.
iPhones don’t matter anymore
I’ve been saying this since before people understood what I was saying. I continue to argue it now: Yes, iPhones will be the center of Apple’s super-private and ultra-secure ecosystem, but the neurotic desire to purchase a new one annually is going to shrink in favor of a more Earth-friendly (and, indeed, climate responsible) approach of getting the most out of the device you’ve already got.