It’s time for Apple to re-focus on the iPhone camera
Camera quality has been a top priority in every iPhone release since the iPhone 4 (at least). Each new iPhone has brought big improvements in image quality, performance, and features. The latest iPhone seems to always take the crown in our Last Cam Standing series, at least for a time. And while Android phones sometimes deliver slightly better photos or videos, you can count on Apple’s latest to always hold a position in the top three.
Maybe that’s not enough anymore. Camera quality is the most important consideration for smartphone buyers (perhaps outside of battery life), and it’s the easiest feature to show off to your friends. It’s a real phone-seller. Today, it’s not enough just to simply take really great photos and videos. Apple needs to “wow” us with brand new features and a completely rethought camera interface.