4 Retail Dos, and Don't's, of Cinco De Mayo: Learning From Victoria's Secret, Hellmann's And Others

For retail, Cinco de Mayo is becoming an officially lucrative unofficial U.S. holiday. Merchants of everything from underwear to avocadoes have used the event to promote sales — not all so tactfully. Here are four essential “musts” shoppers should expect, with examples of big Cinco de Mayo fails.