Spotify tests placing podcast episodes alongside music recommendations
Spotify is spending millions to become a major player in podcasting, and today we got a look at how it might begin promoting shows: by placing suggested episodes into algorithmically generated playlists. A test seen by The Verge shows several short podcast episodes placed alongside personalized music suggestions in a playlist meant for the drive to work. Spotify doesn’t have a widely available podcast recommendation tool or offer curated podcast playlists right now, so this appears to be a look at what’s to come.
This year, Spotify plans to spend $500 million on acquisitions related to the podcast industry, and so far, it’s bought podcast networks Gimlet Media and Parcast, as well as podcaster-oriented creation and hosting platform...