Google Lets you set Expiration for Location and Search Data

Google is rolling out a new account option that lets users specify how long to keep location history and web/app activity data. In addition to existing options to opt out or delete data manually, users can choose to keep data for three months or 18 months, after which it will be permanently deleted. The data in question is used for things like recommending a restaurant that you might enjoy, or helping you pick up where you left off on a previous search.