Team Ineos presented in Yorkshire by Froome and Brailsford
Chris Froome, Dave Brailsford and Ineos owner Jim Ratcliffe officially launched Team Ineos ahead of the Tour de Yorkshire on Wednesday. The press conference held in the small village of Linton was attended by a small number of media, including Cyclingnews, with Froome himself unveiling the new team kit.
Ineos took over from Sky as the owner and main sponsor of the team as of May 1 after Sky announced its departure towards the end of 2018.
"This is a momentous day for the team, our fans and cycling in general," said Dave Brailsford.
"We are hugely excited about the future with Ineos at the helm."
The location of the press conference, held in a pub in the Yorkshire countryside, was kept secret until this morning due to concerns over protestors attending. Ineos, a petrochemical company, has faced criticism from environmental groups, notably due to its involvement in fracking within the British county.
Jim Ratcliffe attempted to laugh off the fact that 15,000 face masks with his image and devil horns had been produced ahead of the Tour de Yorkshire, where the team will make their official debut in their new red and black colours.
Dismissing the notion of hypocrisy
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