Now get DD merch online to rekindle memories

Those who have grown up with Doordarshan can now savour the nostalgia as the national broadcaster Monday launched thematic merchandise based on its classics such as Malgudi Days, Hum Log and Chitrahaar on an e-commerce portal.

The Doordarshan souvenir store was launched on Amazon India and its current line of merchandise, including T-shirts, coffee mugs and sippers, is based on its iconic programmes, and will have the tagline: "I am in your DNA, I am your Doordarshan".

"Doordarshan has always been the home for Indian television viewers. With modest beginnings in Delhi on September 15, 1959, Doordarshan continues to be the channel for and of the citizens of India," an official statement said.

Shows such as Hum Log, Buniyaad, Yeh Jo Hai Zindagi, Malgudi Days, Ramayan, Mahabharat, Chitrahaar and Rangoli, were not only impressive, but also served as inspiration to the young and old generation in the 80s and early 90s, it said.

In order to provide viewers an experience of brand ...