Chartable will help podcasters track how listeners find their show
A recently launched podcast analytics company is debuting its newest product today: trackable URLs that will let creators know how listeners found a podcast and whether the marketing message that got them there was effective. The tool, called SmartLinks, comes from Chartable, and it emphasizes just how much work needs to be done to make podcasts as trackable as the rest of the web.
Right now, podcast marketing often involves sharing links to a show, whether that means Instagram, Facebook, newsletters, or another podcast’s show notes. It’s easy to track whether someone clicked those links. What’s more difficult is telling whether someone actually pressed play on an episode once they clicked through. Right now, that information isn’t...