Amazon says Fire TV is bigger than Roku, but there are caveats
Fire TV has 34 million active users worldwide, versus Roku’s 29.1 million.
Amazon is notorious for keeping hard usage numbers secret, but it’s been making exceptions for Fire TV devices. The company says it now has 34 million active Fire TV users worldwide, up from “well over” 30 million users in January, and more than the 29.1 million active users Roku disclosed on its latest earnings report.