A new study has found that adoption of common business practices like upgrading the supply chain, careful market analysis and discount can lead to increase purchase and adoption of improved cookstoves by 50 per cent in rural India.The study was published in the 'Proceedings of the National Academy of Sciences'."Previous studies have found low demand for these cookstoves, however, our study found that when barriers to adopting the stoves were addressed, the demand was high," said Subhrendu Pattanayak, Oak Professor of Environmental and Energy Policy at Duke's Sanford, lead author of the study.Three billion people still rely on traditional cookstoves that use solid fuels such as wood or coal. These stoves contribute to climate change through carbon emissions, deforestation and toxic air pollution, which contributes to poor health among users and their communities.Improved cookstoves use either electricity or biomass as an energy source. Switching to them can deliver 'triple wins': ...