McDonald's lost a 'David versus Goliath' trademark battle over Big Macs to a small Irish rival called Supermac's
- McDonald's has been stripped of its exclusive right to the "Big Mac" trademark in Europe.
- It lost it after a challenge from a small Irish rival called Supermac's.
- The conflict began when McDonald's asked European Union (EU) officials to prevent Supermac's opening outside of Ireland.
- Supermac's doesn't sell a "Big Mac," but McDonald's said their name sounds too much like the iconic burger, and would give them an unfair advantage.
- The EU Intellectual Property... Читать дальше...