Adidas is creating the world's first 100% recyclable sneaker for the mass market
- Adidas has created what will likely be the first 100% recyclable shoe ever sold for the mass market.
- Called the Futurecraft Loop, the shoe is made to be sent back to Adidas, where it can be broken down and the materials used to create new shoes.
- The shoe is currently in the beta-testing stage, with a wider commercial release set for the spring or summer of 2021.
Adidas is closing the loop on the production process.
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