How The North Face Used Wikipedia to Game Google
We all know that Google can play an important part in the success of a business. Most customers click on one of the first two or three results that show up in their search results when using the online search engine, which is why SEO (search engine optimization) has turned into an important skill over the past few years. But, as it turns out, there are ways to game the system in your favor, as iconic outdoor brand The North Face found out recently.
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