The CEO of Ace Hardware explains how his company, which boasts more stores than Home Depot and Lowe's combined, is going all in on the 'do-it-for-me' market
- Ace Hardware announced its acquisition of Handyman Matters, a home repair services franchise, on Friday.
- CEO John Venhuizen told Business Insider that his hardware cooperative is looking to tap into the "do it for me" market.
- Venhuizen said that Ace Hardware customers have been "basically begging" the company to delve into the home improvement services sector.
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