The North Face is teaming with YouTubers and Supreme to up its cool factor — and Gen Z is taking notice
- In an effort to appeal to Gen Z shoppers, The North Face is experimenting with tactics like "retro" heritage lines that nod to classics like the Denali fleece jacket while incorporating eco-friendly fabrics.
- The outdoor apparel retailer is also forging strategic partnerships with influencers, YouTube stars, and even organizations like Girl Scouts of America.
- "You have people like us who grew up with the Denali, but you also have young generations of consumers who are... Читать дальше...