How to improve users’ intentions to continued usage of shared bicycles: A mixed method approach
by Wang Zhanyou, Han Dongmei, Zhao Yaopei
Sharing the use of a bicycle in China has changed people’s daily travel modes. Existing studies mainly explored the factors affecting individuals’ initial intentions to start using a shared bicycle, but few looked at the likelihood that a user would continue using one. Based on a post-acceptance model of information system (IS) continuance, this investigation proposed a research model to investigate factors influencing riders’ intentions to continued usage of shared bikes. Читать дальше...